The Brand
We view home furnishing as a category that can change the look of , and has the potential to define the mood and energy of any space- particularly in these times , when our home is our world.
We're starting off with table cloth. We'll soon be expanding to placemats / runners and and repertoire of home furnishing products.

Treatment
Printed cotton fabric goes through a series of safe treatments for durable water / stain resistance and for the anti-skid property.
Wipe-able / stain resistant - works most household stains. Coffee, chocolate , ketchup etc wipe off completely. Turmeric and chilli-oil can be a bit stubborn.
Anti Skid - It absolutely won't shift position while in use.

Cotton Shrinkage
Since it's made of cotton, it would be prudent to expect it to retain some of the properties like shrinkage . Expect 3-5% shrinkage with washing. It would be better to choose a size which gives a 6-12" drop on the sides.

Fabric Design
Design and aesthetic is at the core of the product. The prints are block-printed by hand or screen printed in Jaipur. The goal is to sustain and support indigenous design and printing techniques and render them into a truly functional product.

Home Testing
Table cloths were sent to homes for usage in the home environment over a period of time and the feedback through the process has been extraordinary.

Lab Testing
The end product has gone through a series of tests for wash-care recommendation, stain resistance and spill resistance and has demonstrated a rating of 5/5 on almost all parameters and 4/5 on a few.

Process Patent
The process for treating the product and rendering into it's final form has been filed for patenting and is pending approval.
